Feedback forms. Something about them makes them a chore. At the end of conferences I am extolled to fill in a sheet of questions about what I liked and didn't. Events I've run have had them, even, but the response is often underwhealming. Comments are often positive, but the replies few.
Giving feedback on such a form ought not to be a chore. So recently we did something different.
We reduced the content to one side so it doesn't look too laborious. We then asked people to colour in segments of a dartboard to give us scores. We've used it twice now and the response has been much better. Why? It's novel and simple. (Click on the graphic for a larger version)
Another factor is that we ask delegates to fill them in. Too often feedback forms lurk at the back of delegate packs, unmentioned. If you want feedback, ask for it properly, politely, and make it enjoyable. We even handed out colour felt pens ;-)
The other way of making it interesting is asking something new. Dana at The Fat Duck reveals what the imaginative folk at the World's Best Restaurant (according to Restaurant Magazine, this week) have done:
Last night while cleaning I came across the comment card each patron of The Fat Duck gets to fill out at the end of their meal. But instead of asking for input on how clean their waiters hair was or what kind of vegatable they'd like to see in lolly pops, it asks diners to share the flavors that take them back to childhood.
Link: phatduck: Take me back.......