People tend to think in linear fashion. We find breaking out of silos or smokestacks incredibly difficult at times. I think a lot of communication around sustainable development and corporate responsibility suffers because we rely on the printed word too much and don't use good images and diagrams enough.
This Pattern Map does a good job of using the inherent non-linear and graphic potential of the web (it uses Flash, but not obtrusively) to present the triple bottom line approach to sustainable development in a creative way.
I do feel, however, that it has missed a trick: the diagram is not fully interconnected (think 'hubs and spokes', as opposed to 'fishing net'). Sustainable agriculture is not linked to community - an absolutely critical aspect if we are to achieve sustainable development. Equally, sustainable forestry is not linked to biodiversity, and yet they are intrinsically linked. If we are to find effective and creative solutions to many of the issues we face on corporate responsibility and sustainable development, a prerequisite must be breaking out of purely linear models of thinking. It's time to get lateral.
What I would love to see is a site that enables you to select an issue - forestry, say - and see the links to other issues - biofuels, for example - and then follow the link from biofuels to carbon credits and so on and so on. Do let me know if there are other examples that do this.
Otherwise, maybe this could be Pattern Map v2.0.
Thanks to the excellent Beyond Brilliance