Self-proclaimed Microsoft Geek Blogger, Robert Scoble, posted his Corporate Weblog Manifesto a few years back. It still has much to commend it and was developed through painful experiences in the past. (NB Scoble's first chapter of his book on business blogging is here)
It's my view that blogs can be a powerful tool for companies looking to 'do' corporate responsibility well. Much of what Scoble has to say is of direct relevance, so I've annoted his list with my own comments below. Alternatively, the link to his original 2003 post is above.
Thinking of doing a weblog about your product or your company? Here's my ideas of things to consider before you start.
1) Tell the truth. The whole truth. Nothing but the truth. If your competitor has a product that's better than yours, link to it. You might as well. We'll find it anyway.
Alt: Blogging is an opportunity to develop and maintain relationships with stakeholders. Relationships are built on trust and without the truth you have no trust and hence no relationships. It's also critical that you seek to be transparent - show you have nothing to hide.